SMS has become the modern dove of communication. SMS or the short messaging service is the new medium of communicating. Here the message is transmitted to the target via mobile phones. Here the standardized communications protocols are incorporated to enable cell phone devices to exchange the short text messages.
The main goal of SMS marketing is to build a database of subscribers in order to increase the customer loyalty. When the organization wants to implement close range marketing tactics, text messages are the most ideal medium of informing people within the vicinity of immediate offers without using push notification applications.
SMS have emerged as the most powerful marketing tool because of its cost effectiveness, high open rate, and quick transmission. Organizations have resorted to this medium of transmitting messages success and conversion rate is high as compared to email and other marketing strategies.
No comments:
Post a Comment